Why Customer Loyalty the focus of all Company?

· Acquiring new customer can cost company five times than the costs involved in satisfying and retaining current customer.

· An average company loses 10% of its customer every year. In some industries this “Customer Churn” rate maybe even higher.

· A 5% reduction in the customer defection rate can increase profits by 25% to 85% depending on the industry.

· The customer profit tends to increase over the life of retained customer.

· A Loyal Customer not only buys your product/Services every time, but buys more as the companies introduce new products and products upgrades.

· He talks favourably about companies and its product/Services, thus spreading positive word of mouth.